3/9/2023 0 Comments Wechat official accountWhat are the different types of WeChat Official Accounts Click here.How do users find your WeChat Official Account Click here.What is WeChat Official Account Click here.In all, if you owe a Certificated Official Account on WeChat, you have succeeded nearly half.Click here to apply for a WeChat Official Account via WalktheChat Well, in fact, it’s hard to say how much value a Certificated Official Account can create just in some paragraphs of words, especially for the search ranking and advertiser. It’s good for you to maintain a good relationship with customers and consolidate customer base. Your customer can contact you much easier and more directly and faster when they have any enquiry. Sixthly, multiple customer service staffs.Users can get in touch with you more conveniently. It’s supper convenient for brands selling products, software, paid content subscription, paid coupons, etc on WeChat.Īfter being the Certificated Official Account, you can add some external links into your menu bar or contents directly, like maps, your website, your JD shop and so on. According to these data, you can measure your ads performance and how to optimize for the next round of ads.Ĭertified account means you can connect your bank account to WeChat wallet. You can see the result of your ads in the backstage which provides Ads campaign analytics report, promotion page management, ads optimization and bidding management. Your WeChat Official Account ads appear in forms of pictures, contents and cards, generally at the bottom of the WeChat content. WeChat official accounts’ ads exist with official accounts’ contents in harmony. Rely on the spread of social relations chain to promote the addition effect for your ads. Your potential customers can interact with you through writing comments and likes. They will see your ads just like they can see their friends’ moments. WeChat Moments’ ads is based on WeChat Official Accounts System, showing your original ads to your potential customers’ WeChat Moments. It’s highly cost-effective 2.Various forms of advertisements 1) WeChat Moments’ ads Once you become a WeChat advertiser, you can target your ads to specific audience by filtering with genders, age, location, interests, etc. It’s essential to optimize for WeChat Search Result to attract more potential customer and expand the brand awareness so as to transfer to effective traffic to your official account or other social account or website.Īpplying for an advertiser on WeChat means you can launch ads for your account and get data feedback anytime. Everyday there are 768,000,000 users log in WeChat. WeChat is another big information search platform nowadays. Once you have upgraded your official account to a Certificated Official Account, when people search keywords related to your official account’s name, products, brand, description or already published content, they will see your official account or related content on the top firstly. Secondly, Certificated Account ranks higher than Non-Certificated Account in WeChat Search.It’s a great tool to protect your account, trademark, brand and reputation. Firstly, your account name is exclusive, others cannot register.Next I will show the major 6 benefits of Certificated Account base on its importance to brands. Once you upgrade your official account to Certificated Account, you will have a yellow V label to distinguish with other Non-Certificated Official Account and it would be much easier to win potential customers’ trust. With this green card, you can do a much better job in WeChat Marketing and beat your competition. ![]() ![]() We have known that there are some differences between Certificated Official Account and Non-Certificated Account, but you would never know how much a Certificated Account would do to your WeChat Marketing! It’s miraculous!Ī Certificated Official Account is like a green card in WeChat Marketing. As we talk in the last article “Options to set up WeChat Official Account for brands without China presence”, a proper Official Account is a great start of your successful WeChat Marketing.
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